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Smartlane is Pakistan’s leading B2B SaaS platform, launched in 2022, to optimize fulfillment, finance, and operations for e-commerce merchants. By aggregating last-mile players and leveraging digital data for underwriting, it empowers sellers to integrate e-stores via APIs, optimize deliveries with multiple couriers, reduce returns and cancellations, access instant COD cash settlements, and secure revenue-based financing to scale their businesses.

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