Smartchoice, launched in 2017, aims to make insurance simple and affordable for consumers in Pakistan. With a digital platform that allows easy comparison and purchase of travel, health, and motor insurance, the company has served over 30,000 customers. Its customer support team provides claims assistance, and Smartchoice partners with leading insurance companies such as Jubilee, Adamjee, EFU, IGI, TPL, UIC, and Pak Qatar Takaful.
