SnappRetail is a fintech startup focused on digitizing traditional trade in Pakistan by creating a virtual retail franchise. Through its POS hardware and software, SnappRetail provides traditional trade analytics, order aggregation for manufacturers, customer payment solutions, and fintech enablement for small merchants. Its micro enterprise solution is tailored to retailers’ daily needs. The mission is to empower MSME retailers with better access to technology, resources, and capital to help them succeed in the future.