GCC e-commerce market to reach $2020 billion by 2033. AI is expected to add $15.7 trillion to global economy by 2027. UAE & KSA women are world’s biggest spenders on beauty products. Yet about 80% women surveyed feel they cannot buy beauty products without knowing how they would look on them. Also, there’s not a single platform that seamlessly connects all three major stakeholders in the beauty industry i.e. users, cosmetics companies and beauty professionals.
Ismat is a personal AI beauty assistant that analyses skin, detects concerns and recommends cosmetics for skincare or make-up so the users can visualize effects before buying into desired looks, with an integrated e-commerce marketplace for cosmetic companies and content economy platform for beauticians.
