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Knowledge Hub
Welcome to our Knowledge Hub, where you can access essential resources to help you navigate your startup journey.
What Investors Look For
Before you pitch to investors, it’s critical to understand what they really want. This guide outlines six essential factors: market size, traction, founder credibility, financials, investment thesis, and network fit. Based on insights from the Pakistan Startup Ecosystem Report (PSER), it highlights that investors value founder strength more than even financial returns. Whether you’re preparing your first pitch or refining your narrative, this blog helps you align with investor expectations to increase your chances of funding success.
Choosing the Right Funding Instrument
Choosing the right funding option is crucial for a startup’s growth and sustainability. This guide breaks down key types of funding in simple terms: equity financing, convertible notes & SAFEs, revenue-based financing, grants, and debt financing. Each comes with its own pros and cons equity means no repayments but ownership dilution, while grants offer free capital but are competitive. Founders will learn when to use each option based on their business stage and needs, empowering them to make smarter financial decisions from the start.
All You Need to Know When Starting a Startup
Starting a startup can feel overwhelming, but this guide breaks it down into manageable steps. From validating your idea and building a lean MVP to knowing when to approach investors, it walks you through the early-stage startup journey. Emphasis is placed on bootstrapping, building a network, and staying adaptable. It’s a practical read for first-time founders looking to avoid common pitfalls and build a strong foundation for long-term growth.
Starter Guide: ANGEL INVESTING IN PAKISTAN
Pakistan’s evolving startup ecosystem offers a unique opportunity for angel investors to support early-stage startups while potentially earning high returns. However, early-stage investments carry risks, and local challenges must be understood. Invest2Innovate (i2i) has developed this guidebook to equip aspiring angel investors with the knowledge and tools necessary to successfully participate in Pakistan’s angel investment landscape. Informed investors are key to fostering innovation, driving growth, and creating an inclusive entrepreneurial environment. This guidebook aims to demystify and provide practical insights on the angel investment process, making it accessible to a wider audience and nurturing a new generation of angel investors in Pakistan.
