NayaPay is the first E-Money Institution in Pakistan, serving over 1 million users by providing better access to financial services for underserved consumers and SMBs. With a chat-led super app, free Visa virtual and physical cards, and a quick wallet setup, NayaPay empowers users to make payments, send and receive money, and manage everyday finances. For businesses, it offers E-money accounts, universal payment solutions, and financial management tools, all regulated by the State Bank of Pakistan.